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When Are TVs Actually Cheapest? (And When They’re Not)

Most TV price drops aren’t advertised

The biggest TV discounts don’t always happen during big sales events. Real price dips often happen quietly when inventory shifts or new models roll out.

If you’re planning to buy in the next 30–60 days, guessing the timing can cost you $100–$300.

Set a free alert on the TV you’re considering and we’ll notify you when it drops by at least $5 or 3%. No daily emails. No promotions. Unsubscribe anytime.

Recent TV Price Drops We Caught

These dipped in the last 14 days — real tracking data.

Sony 65 Inch Mini LED QLED 4K Ultra HD TV BRAVIA 7 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation®5 (K-65XR70)
Sony 65 Inch Mini LED QLED 4K Ultra HD TV BRAVIA 7 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation®5 (K-65XR70)
Was $1698
Now $1198
Saved $500 (29%)
Dropped February 17
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Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80)
Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80)
Was $2798
Now $2498
Saved $300 (11%)
Dropped February 23
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Samsung 98-Inch Class QLED Q7F Series Samsung Vision AI Smart TV (2025 Model, 98Q7F) Quantum HDR, Object Tracking Sound Lite, Q4 AI Gen1 Processor, 4K upscaling, Gaming Hub w/Alexa Built-in
Samsung 98-Inch Class QLED Q7F Series Samsung Vision AI Smart TV (2025 Model, 98Q7F) Quantum HDR, Object Tracking Sound Lite, Q4 AI Gen1 Processor, 4K upscaling, Gaming Hub w/Alexa Built-in
Was $2398
Now $2098
Saved $300 (13%)
Dropped February 27
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LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Alexa Built-in (OLED77C5PUA, 2025)
LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Alexa Built-in (OLED77C5PUA, 2025)
Was $2296
Now $2009
Saved $287 (13%)
Dropped March 1
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LG 83-Inch Class OLED evo AI 4K C5 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Alexa Built-in (OLED83C5PUA, 2025)
LG 83-Inch Class OLED evo AI 4K C5 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Alexa Built-in (OLED83C5PUA, 2025)
Was $3497
Now $3272
Saved $225 (6%)
Dropped February 27
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How to time a TV purchase without overpaying

TV prices don’t fall randomly. They dip around event weeks, model transitions, and quiet inventory clears — and they bounce during hype windows.

What to look for

  • Price movement over time (ignore banners; watch the trend)
  • Predictable demand spikes (playoffs, Super Bowl, holidays) that inflate pricing
  • Model-cycle transitions (older models often drop quietly)
  • A plan: decide what you want, then wait for a real dip

Common mistakes

  • Buying during hype windows because the promo is loud
  • Trusting “was/now” pricing without checking history
  • Assuming a sale = a deal (often it’s just a reset)

Best for

  • Anyone buying a TV for the playoffs or Super Bowl
  • People upgrading soon but not in a rush
  • Shoppers who hate fake discounts and want real timing signals

If you’re shopping TVs right now, browse the TVs hub here: /blog/tvs.

If picture quality is the goal, track OLED TVs too: /blog/tv-ecosystem.

Shopping for a bright room? QLED timing overlaps with event weeks: /blog/tv-ecosystem.

Building a full setup? Timing overlaps with soundbars and streaming devices — track them too.

If you're not buying today, pick the model you’d actually buy and set an alert — the best TV deals are often brief dips, not week-long sales.

Start here: TVs worth tracking

Pick a model you’d actually buy, set a free alert, and wait for the next real dip (TV price drops can be brief).

See more TVs
SAMSUNG 65-Inch Class OLED S90F 4K Smart TV (2025 Model) NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR +, Motion Xcelerator 144Hz, Samsung Vision AI, Alexa Built-in

SAMSUNG 65-Inch Class OLED S90F 4K Smart TV (2025 Model) NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR +, Motion Xcelerator 144Hz, Samsung Vision AI, Alexa Built-in

$1347.99$1267.99

Samsung UN50U800KIT1 50 inch Class U8000F Series Crystal 4K UHD Smart TV 2025 HDR Tizen OS with HDMI Cable Streaming B

Samsung UN50U800KIT1 50 inch Class U8000F Series Crystal 4K UHD Smart TV 2025 HDR Tizen OS with HDMI Cable Streaming B

$377.99

Samsung 98-Inch Class 4K Crystal UHD DU9000 Series HDR Smart TV, Object Tracking Sound Lite, Motion Xcelerator 120Hz, Supersize Picture Enhancer, Mega Contrast, Alexa Built-In (UN98DU9000, 2024 Model)

Samsung 98-Inch Class 4K Crystal UHD DU9000 Series HDR Smart TV, Object Tracking Sound Lite, Motion Xcelerator 120Hz, Supersize Picture Enhancer, Mega Contrast, Alexa Built-In (UN98DU9000, 2024 Model)

$1647.99$1697.99

If picture quality is the goal: OLED TVs worth tracking

OLEDs don’t always get the deepest discounts — but when they dip, it’s worth catching. Track the exact model you want.

Browse OLED TVs
LG 55-Inch Class OLED evo AI 4K C5 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Alexa Built-in (OLED55C5PUA, 2025)

LG 55-Inch Class OLED evo AI 4K C5 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Alexa Built-in (OLED55C5PUA, 2025)

$1177.99$1137.13

LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Alexa Built-in (OLED77C5PUA, 2025)

LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Alexa Built-in (OLED77C5PUA, 2025)

$2295.99$2008.60

LG 65-Inch Class OLED evo AI 4K C5 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Alexa Built-in (OLED65C5PUA, 2025)

LG 65-Inch Class OLED evo AI 4K C5 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Alexa Built-in (OLED65C5PUA, 2025)

$1395.99$1327.13

Bright-room favorite: QLED TVs worth tracking

QLED pricing is noisy, but real dips happen around event weeks and model transitions. Set an alert and let the dip come to you.

Browse QLED TVs
Roku Smart TV – 75-Inch Pro Series 4K QLED RokuTV with Backlit Roku Voice Remote Pro, Dolby Vision IQ, 120Hz Refresh Rate – Live Local News, Sports, Gaming

Roku Smart TV – 75-Inch Pro Series 4K QLED RokuTV with Backlit Roku Voice Remote Pro, Dolby Vision IQ, 120Hz Refresh Rate – Live Local News, Sports, Gaming

$1199.99$1198.00

TCL 65 Inch Class T7 Series | 4K QLED HDR | 65T7, 2025 Model | 120HZ-144HZ High Brightness Smart Google TV Dolby Atmos Audio | Voice Remote Alexa Gaming Streaming Television

TCL 65 Inch Class T7 Series | 4K QLED HDR | 65T7, 2025 Model | 120HZ-144HZ High Brightness Smart Google TV Dolby Atmos Audio | Voice Remote Alexa Gaming Streaming Television

$587.30$596.39

TCL 55 Inch Class T7 Series | 4K QLED HDR | 55T7, 2025 Model | 120HZ Refresh Rate High Brightness Smart Google TV Dolby Atmos Audio | Voice Remote Alexa Gaming Streaming Television

TCL 55 Inch Class T7 Series | 4K QLED HDR | 55T7, 2025 Model | 120HZ Refresh Rate High Brightness Smart Google TV Dolby Atmos Audio | Voice Remote Alexa Gaming Streaming Television

$482.70$509.99

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