Hisense 75" Class U6 Series Mini-LED 4K UHD Smart Fire TV (75U65QF, 2025 Model) - QLED, HDR10+, Native 144Hz, Dolby Vision IQ, Dolby Atmos, Game Mode Pro, ALLM, Alexa Built in, Black
$697.99$699.99
When Are TVs Actually Cheapest? (And When They’re Not)
Most TV sales aren’t when prices are lowest
TVs are one of the most aggressively “discounted” products online — which makes them one of the easiest categories to overpay in.
Retailers raise prices before sales. Manufacturers rotate models. Demand spikes at predictable moments. The result: loud sales that don’t always reflect real savings.
This guide explains when TV prices actually drop, when they don’t, and why waiting almost always beats impulse buying — especially during football season.
Browse all TVs we’re tracking on The Deal Navigator
This is why “% off” banners can be misleading: prices can jump up, then “drop” back down. The only reliable signal is recent price movement over time.
Quick buyer’s guide
What to look for
- Price movement over time (ignore banners; watch the trend)
- Predictable demand spikes (playoffs, Super Bowl, holidays) that inflate pricing
- Model-cycle transitions (older models often drop quietly)
- A plan: decide what you want, then wait for a real dip
Common mistakes
- Buying during hype windows because the promo is loud
- Trusting “was/now” pricing without checking history
- Assuming a sale = a deal (often it’s just a reset)
Best for
- Anyone buying a TV for the playoffs or Super Bowl
- People upgrading soon but not in a rush
- Shoppers who hate fake discounts and want real timing signals
LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Alexa Built-in (OLED77C5PUA, 2025)
$1999.95$2296.99
TCL 75 Inch Class QM8K Series | Mini LED QLED 4K HDR | 75QM8K, 2025 Model | 120HZ-144HZ Anti Reflective Wide Angle Screen Smart Google TV Dolby Atmos | Voice Remote Alexa Gaming Streaming Television
$1997.99$1999.00
Samsung 98-Inch Class QLED Q7F Series Samsung Vision AI Smart TV (2025 Model, 98Q7F) Quantum HDR, Object Tracking Sound Lite, Q4 AI Gen1 Processor, 4K upscaling, Gaming Hub w/Alexa Built-in
$2197.99$2497.99
Hisense 65" Class U8 Mini-LED ULED 4K UHD Google Smart TV (65U8QG, 2025 Model) - QLED, Native 165Hz, VRR 288, Up to LD5600, 5000 Nits, HDR10+, Dolby Vision IQ · Atmos, IMAX Enhanced, 4.1.2 Ch Audio
$997.99
Hisense 85" Class U8 Mini-LED ULED 4K UHD Google Smart TV (85U8QG, 2025 Model) - QLED, Native 165Hz, VRR 288, Up to LD5600, 5000 Nits, HDR10+, Dolby Vision IQ · Atmos, IMAX Enhanced, 4.1.2 Ch Audio
$1699.99$1697.99
Hisense 55" U7 Mini-LED ULED 4K UHD Best Premium Gaming Google Smart TV (55U75QG, 2025 Model) - QLED, Native 165Hz, VRR 288, Up to 3000 Nits, HDR10+, Dolby Vision IQ · Atmos, IMAX Enhanced, 2.1.2 Ch
$815.97$1299.99
Hisense 43-Inch Class A6 Series 4K UHD Smart Google TV with Alexa Compatibility, Dolby Vision HDR, DTS Virtual X, Sports & Game Modes, Voice Remote, Chromecast Built-in (43A6H) , Black
$374.37$345.00
Hisense 55" E6 Cinema Series QLED 4K UHD Smart Fire TV (55E6QF, 2025 Model) - QLED, AI Light Sensor, Dolby Vision · Atmos, Voice Remote with Alexa, Motion Rate 120, HDR 10+ Adaptive, Game Mode Plus
$299.75$289.99
SAMSUNG 65-Inch Class OLED S90F 4K Smart TV (2025 Model) NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR +, Motion Xcelerator 144Hz, Samsung Vision AI, Alexa Built-in
$1597.99$1397.99
SAMSUNG 77-Inch Class OLED S84F Series Samsung Vision AI Smart TV (2025 Model, 77S84F) NQ4 AI Gen2 Processor, 4K AI Upscaling, OLED HDR, Pantone Validated, Motion Xcelerator 120Hz
$1537.96$1566.03
Sony OLED 77 inch BRAVIA XR A80L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A80L- 2023 Model,Black
$1988.95$1999.99
OLED TVs (prices can swing hard)
OLED pricing often shifts around model cycles and major sports seasons. Watching price history matters here.
Sony 77 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR8B), 2025 Model
$2098.00$1998.00
Sony BRAVIA 8 II 55 Inch TV, QD OLED, 4K Smart Google TV, XR Processor with AI Technology, Ultra Slim Design, 120hz Television, Dolby Vision/Atmos, Exclusive Features for PS5, K-55XR80M2, 2025 Model
$2598.00$1998.00
Sony BRAVIA 8 II 65 Inch TV, QD OLED, 4K Smart Google TV, XR Processor with AI Technology, Ultra Slim Design, 120hz Television, Dolby Vision/Atmos, Exclusive Features for PS5, K-65XR80M2, 2025 Model
$2998.00$2398.00
Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80)
$2998.00$2198.00
LG C3 Series 42-Inch Class OLED evo 4K Processor Smart TV for Gaming with Magic Remote AI-Powered OLED42C3PUA, 2023 with Alexa Built-in
$800.00$899.00
QLED / Mini-LED TVs (bright-room favorites)
These are deal magnets. Alerts help you avoid paying full price for models that drop regularly.
Hisense 55" Class U8 Mini-LED ULED 4K UHD Google Smart TV (55U8QG, 2025 Model) - QLED, Native 165Hz, VRR 288, Up to LD5600, 5000 Nits, HDR10+, Dolby Vision IQ · Atmos, IMAX Enhanced, 4.1.2 Ch Audio
$879.99$799.99
Hisense 65" Class U8 Mini-LED ULED 4K UHD Google Smart TV (65U8QG, 2025 Model) - QLED, Native 165Hz, VRR 288, Up to LD5600, 5000 Nits, HDR10+, Dolby Vision IQ · Atmos, IMAX Enhanced, 4.1.2 Ch Audio
$1298.00$997.99
Roku Smart TV – 55-Inch Pro Series 4K QLED RokuTV with Backlit Roku Voice Remote Pro, Dolby Vision IQ, 120Hz Refresh Rate – Live Local News, Sports, Gaming
$699.99$799.99
Complete the setup (often drops alongside TVs)
If you’re upgrading the TV, it’s worth watching soundbars and streaming devices too — prices move constantly.
Roku Streaming Stick 4K - HDR & Dolby Vision Roku Streaming Device for TV with Voice Remote & Long-Range Wi-Fi - Free & Live TV
$24.99$39.00
Bose Smart Dolby Atmos Soundbar, All-in-One Soundbar for TV, A.I. Dialogue Mode, Voice Control and Amazon Alexa Built-in, Supports Bluetooth/AirPlay/Spotify Connect/Chromecast, Black
$549.00$399.00
Amazon Fire TV Stick HD (newest model), free and live TV, Alexa Voice Remote, smart home controls, HD streaming
$34.99$21.99
Amazon Fire TV Stick 4K Max streaming device, with AI-powered Fire TV Search, supports Wi-Fi 6E, free & live TV without cable or satellite
$59.99$49.99
Roku Ultra - Ultimate Streaming Player - 4K Streaming Device for TV with HDR10+, Dolby Vision & Atmos - Bluetooth & Wi-Fi 6- Rechargeable Voice Remote Pro with Backlit Buttons - Free & Live TV
$74.99$89.00
Sonos Arc Ultra Soundbar with Dolby Atmos and Voice Control - 9.1.4 Surround Sound for TV and Music - Black
$1069.00$1099.00
Amazon Fire TV Soundbar Plus (newest model) with built-in subwoofer, 3.1 channel, Dolby Atmos, clear dialogue
$189.99$174.89
Amazon Fire TV Soundbar Plus with subwoofer and surround sound speakers (newest model), 5.1 channel, Dolby Atmos, clear dialogue
$489.99$414.99
Samsung HW-C450 2.1ch Soundbar w/DTS Virtual X, Subwoofer Included, Bass Boost, Adaptive Sound Lite, Game Mode, Bluetooth, Wireless Surround Sound Compatible
$170.61$199.99
Bose Smart Ultra Dolby Atmos Soundbar, All-in-One Surround Sound System for TV, A.I. Dialogue Mode, Alexa and Google Voice Control, HDMI eARC, White
$699.00$999.00
Sound Bar for Smart TV, 80W Soundbar with Bluetooth/ARC/Opt/AUX Connect, Dynamic Volume Boost, 3 Equalizer Modes, 2 in 1 Detachable Soundbar for TV/PC/Gaming/Projectors
$49.99$58.82
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