Samsung 98-Inch Class 4K Crystal UHD DU9000 Series HDR Smart TV, Object Tracking Sound Lite, Motion Xcelerator 120Hz, Supersize Picture Enhancer, Mega Contrast, Alexa Built-In (UN98DU9000, 2024 Model)
$1697.99$1529.99
When Are TVs Actually Cheapest? (And When They’re Not)
TV prices follow patterns — but not the ones you think
TVs are always “on sale” — but that doesn’t mean you’re getting the best price. The biggest drops tend to happen around specific events, model transitions, and short-lived inventory windows.
In most cases, the cheapest time to buy a TV is during major retail events like Black Friday, Prime Day, and pre–Super Bowl sales — but some of the best prices actually appear outside those windows when older models quietly drop.
We track real TV price movement so you can see when prices actually dip — not just when something is labeled as a deal.
Recent Price Drops We Caught
These dipped in the last 14 days — real tracking data.
Roku Smart TV – 75-Inch Pro Series 4K QLED RokuTV with Backlit Roku Voice Remote Pro, Dolby Vision IQ, 120Hz Refresh Rate – Live Local News, Sports, Gaming
Was $1700
Now $1200
Saved $500 (29%)
Dropped yesterday
Samsung 83-Inch Class OLED 4K S90C Series Quantum HDR, Dolby Atmos Object Tracking Sound Lite, Ultra Thin, Q-Symphony 3.0, Gaming Hub, Smart TV with Alexa Built-in (QN83S90C, 2023 Model)
Was $4002
Now $3616
Saved $386 (10%)
Dropped 3 days ago
Roku Smart TV – 55-Inch Pro Series 4K QLED RokuTV with Backlit Roku Voice Remote Pro, Dolby Vision IQ, 120Hz Refresh Rate – Live Local News, Sports, Gaming
Was $900
Now $650
Saved $250 (28%)
Dropped yesterday
Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80)
Was $2998
Now $2798
Saved $200 (7%)
Dropped 2 days ago
Samsung 98-Inch Class 4K Crystal UHD DU9000 Series HDR Smart TV, Object Tracking Sound Lite, Motion Xcelerator 120Hz, Supersize Picture Enhancer, Mega Contrast, Alexa Built-In (UN98DU9000, 2024 Model)
Was $1698
Now $1530
Saved $168 (10%)
Dropped today
The real windows when TVs are cheapest
TV prices don’t drop randomly. They follow predictable patterns tied to demand cycles, retail events, and product releases.
What to look for
- Black Friday and Cyber Monday (consistently strong discounts)
- Pre–Super Bowl sales (January–February price drops on popular models)
- Prime Day (mid-year dips, especially on mid-range TVs)
- Model year transitions (older TVs drop when new models release)
- Short inventory clears (quiet dips that don’t last long)
Common mistakes
- Buying during hype weeks without checking recent price trends
- Trusting “was/now” pricing without looking at real history
- Assuming every sale is a real discount
- Waiting too long and missing short-lived dips
Best for
- Anyone planning a TV purchase in the next 1–3 months
- Shoppers trying to time Black Friday or Super Bowl deals
- People who want to avoid fake discounts and buy at real lows
📅 Black Friday and pre–Super Bowl periods are often the lowest prices of the year — but not always. Some TVs hit their lowest price before or after these events.
📺 OLED TVs tend to drop during model transitions, while QLED pricing is more event-driven and can fluctuate more often.
⚠️ A large percentage discount doesn’t guarantee a real deal — prices are often raised before sales and then lowered again.
If you're actively shopping, use our TV Price Tracker to monitor real price drops and set alerts when the model you want actually dips: /blog/tvs.
If picture quality matters most, track OLED TVs here: /blog/tv-ecosystem.
Shopping for a bright room? QLED timing overlaps with event-driven pricing cycles: /blog/tv-ecosystem.
Start here: TVs worth tracking
Pick a model you’d actually buy, set a free alert, and wait for the next real dip — not just a promotional price.
SAMSUNG 65-Inch Class OLED S90F 4K Smart TV (2025 Model) NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR +, Motion Xcelerator 144Hz, Samsung Vision AI, Alexa Built-in
$1347.99
Hisense 43-Inch Class A6 Series 4K UHD Smart Google TV with Alexa Compatibility, Dolby Vision HDR, DTS Virtual X, Sports & Game Modes, Voice Remote, Chromecast Built-in (43A6H) , Black
$296.97$295.86
If picture quality is the goal: OLED TVs worth tracking
OLED discounts are less frequent, but when they drop, the savings can be meaningful. Track the exact model you want.
LG 55-Inch Class OLED evo AI 4K C5 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Alexa Built-in (OLED55C5PUA, 2025)
$1198.00$1197.00
LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Alexa Built-in (OLED77C5PUA, 2025)
$2199.00$2198.00
LG 65-Inch Class OLED evo AI 4K C5 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Alexa Built-in (OLED65C5PUA, 2025)
$1399.00$1398.00
Bright-room favorite: QLED TVs worth tracking
QLED pricing moves more often, especially around retail events. Alerts help you catch real dips instead of guessing.
Roku Smart TV – 55-Inch Pro Series 4K QLED RokuTV with Backlit Roku Voice Remote Pro, Dolby Vision IQ, 120Hz Refresh Rate – Live Local News, Sports, Gaming
$899.99$649.99
TCL 75 Inch Class QM6K Series | Mini LED QLED 4K HDR | 75QM6K, 2025 Model | 120HZ-144HZ High Brightness Smart Google TV Dolby Atmos Onkyo Audio | Voice Remote Alexa Gaming Streaming Television
$897.99$849.99
TCL 75 Inch Class QM8K Series | Mini LED QLED 4K HDR | 75QM8K, 2025 Model | 120HZ-144HZ Anti Reflective Wide Angle Screen Smart Google TV Dolby Atmos | Voice Remote Alexa Gaming Streaming Television
$1507.44
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