When Do Fitness Trackers Go on Sale?
Fitness trackers go on sale more often than most people realize — but not always when the marketing hype says they do. Understanding how prices actually move can save you a surprising amount of money.
If you’ve ever noticed fitness tracker prices suddenly “dropping” in January, you’re not imagining it — but those discounts aren’t always as good as they look. Many brands quietly raise prices in late December, then advertise modest rollbacks as major New Year deals.
The reality is that fitness tracker pricing follows predictable cycles tied to product launches, seasonal demand, and retailer promotions. Once you understand those patterns, it becomes much easier to know when to buy — and when to wait.
The best times to buy a fitness tracker
- Late spring and early summer: Demand drops after New Year’s resolutions fade, and prices often quietly dip.
- Pre–product launch windows: Older models tend to see real discounts when new versions are announced.
- Major sale events: Black Friday and Prime Day usually produce legitimate drops — but not on every model.
When “deals” aren’t actually deals
- Early January promotions that follow holiday price increases
- “Was” pricing that doesn’t reflect recent price history
- Minor discounts during peak demand periods
This is why looking at price history matters more than looking at today’s discount badge.
Not sure when to buy?
Instead of guessing, you can see how prices actually move over time and set a free alert that notifies you when a real drop happens.
If you’re building a simple fitness setup, you may also want to track smart scales and heart rate monitors — both follow similar pricing cycles.